User-Created Value in Mobile Social Networks: Foundations and Strategic Implications

Abstract

Mobile social networks offer a platform for users to engage in value-generating activities, significantly influencing corporate strategy, marketing philosophies, and consumer behavior. Despite its importance, the theoretical exploration of user-generated value within mobile social networks remains nascent, with no consensus on its definition, implications, or operational models within academic circles. Nevertheless, extensive research in related areas, such as user-generated value theory, social networks, social commerce, and value chain-based mobile user engagement, has established a solid foundation for investigating value creation behaviors among mobile social network users.